Automated CTV Sales Proof
TL;DR
CTV ad attribution tool for digital marketing directors at brands/agencies that automatically calculates real sales ROI (not just engagement) from Roku/The Trade Desk + Google Analytics data—so they can prove ad-driven revenue to leadership with benchmark-validated reports, cutting manual reconciliation time by 80% and reducing wasted ad spend by 15%.
Target Audience
Performance marketing managers at mid-sized DTC brands running CTV campaigns
The Problem
Problem Context
CTV marketers need to prove their ads directly increase sales to justify budgets. They rely on tools like view-through tracking and modeled conversions, but these methods create distrust with leadership due to shaky estimates and lack of real-world test data.
Pain Points
Teams struggle with unclear figures, lack of test users, and the tension between quick campaign fixes and long-term brand effects. Current tools force them to choose between speed and accuracy, leading to wasted ad spend and lost credibility.
Impact
This confusion blocks budget growth, forces teams to use unreliable data, and erodes trust with executives. Missed revenue opportunities add up quickly, and marketers waste hours manually reconciling inconsistent reports.
Urgency
Without clear proof, CTV ad budgets stay stagnant or shrink. Marketers can’t safely increase spend, and leadership questions the value of their campaigns. The problem must be solved now to avoid losing ad dollars to competitors with better data.
Target Audience
CTV ad managers, digital marketing directors, and performance marketers at agencies or brands running connected TV campaigns. This affects teams of all sizes, from small agencies to large enterprises.
Proposed AI Solution
Solution Approach
CTV ROI Proof is a micro-SaaS that automatically combines view-through data, modeled conversions, and industry benchmarks into a single 'CTV ROI Score.' It connects to ad platforms (Roku, The Trade Desk) and Google Analytics to generate trustworthy reports that prove ad-driven sales.
Key Features
- Industry Benchmarks: Compares performance against CTV ad industry standards to validate results.
- Leadership Reports: Generates clear, executive-friendly dashboards with ROI scores and campaign insights.
- Alerts for Underperformers: Flags campaigns with weak attribution to prioritize fixes.
User Experience
Users connect their ad platforms and Google Analytics via API keys. The tool then runs daily to update ROI scores and generate reports. Marketers get a clear view of which campaigns drive sales, and leadership gets trustworthy data to justify budgets.
Differentiation
Unlike generic analytics tools, CTV ROI Proof focuses *only- on CTV ad sales attribution. It avoids overpromising with AI/ML and instead delivers fact-based benchmarks. The simple dashboard and API integrations make it easy to adopt without IT support.
Scalability
The product scales with team size (seat-based pricing) and adds features like A/B testing comparisons or custom benchmarking. Users can expand usage as their CTV ad budgets grow, ensuring long-term value.
Expected Impact
Marketers can safely increase CTV ad spend with leadership approval. Reports reduce wasted ad dollars and build credibility. Teams save hours on manual data reconciliation, and campaigns become more data-driven.